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Foley & Lardner LLP Partners Natasha Allen and Christopher Cain authored The National Law Journal article, “Better-for-You CPG: Venture Considerations & Opportunities,” discussing the legal considerations that businesses should consider when it comes to marketing and selling better-for-you products to ensure compliance with relevant laws and regulations.

The authors explore the rise of better-for-you products, the venture outlook for the companies making these products, and the increasing growth in areas likely to be a key focus in 2023 including plant-based and alternative proteins, sustainable fashion and beauty, inclusive and diverse brands, men’s cosmetics, and mental health and well-being.

“It is essential to be aware of the labeling and advertising regulations to ensure that your product labels and advertising materials accurately reflect the health benefits and ingredients of the product,” they emphasize.

Author Natasha Allen

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