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IPO Step 4: What is an IPO Roadshow?

  • A series of sales presentations by the management team and lead underwriters to potential investors in multiple locations.
  • The goal of a road show is to raise awareness and weigh interest in buying shares.
  • On the first day of the road show, a press release is typically issued to announce the IPO launch.
  • The IPO Roadshow usually lasts two to four weeks and is critical to the success of the IPO.
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