Insights

A Glimpse Inside The Legal Metaverse

The article originally appeared in Block Tribune on September 20, 2021. It is republished here with permission.

The term Metaverse is used to describe the concept of a future version of the internet where physical environments are shared and fused into 3D virtual spaces into a perceived physical-digital universe. While it might sound like science fiction, our existence has arrived in the Metaverse, and tech giants are already heavily involved in building what the future of the Metaverse will look like.

The types of activities that could take place in the Metaverse are limitless – just think of all the events from school, office meetings and conferences to weddings, coffees and happy hours that we have attended virtually over the past two years. The Metaverse presents the opportunity to leverage remote life and work even further. Virtual conferences and a plethora of tools specifically designed to facilitate collaboration by distributed teams have already come into play.

The Metaverse will offer fully immersive gaming experiences, exceeding the current Virtual Reality product offerings by tenfold. The gaming space seems especially likely to play a role in propelling the Metaverse further, as video gamers already own some of the most robust computational processors available.

Investing in the Metaverse

Companies are continuously trying to up the ante and keep us engaged and entertained. The Metaverse is the newest chapter in entertainment, and its growing popularity means investors are doubling down.

Every day the sector is growing. It’s still unclear what the future Metaverse will look like, but according to research firm Strategy Analytics, the global Metaverse could be worth $280 billion by 2025 and likely grow from there. This market forecast amplifies the interest in Metaverse companies bringing new ways to interact with users, which intersects with a world spent indoors and a rise in technological capabilities available to innovators.

With all the buzz surrounding the Metaverse, and the rapidly increasing interest from industry leaders, investing in the Metaverse is only just beginning. Becoming a pioneer in the new has paid off for many; think about all of the Bitcoin millionaires out there. In 2021, the Metaverse is leading the next big wave for investors.

How does the Metaverse change the legal system?

The Metaverse is upending our legal and regulatory systems and begs the question of who makes and enforces the rules.

Life is not a game, however. And when you apply old rules to new technology, you will find yourself trying to put a square peg into a round hole.  But here goes it:

Intellectual property: when one or more players in a virtual game collaborate to create a virtual good or a virtual world, who owns it? Is it copyrightable? Is it possible to create, protect or enforce a brand inside a virtual world? What strategies can content creators deploy to protect their brands within the virtual world? This is particularly important for consumer-facing businesses.

NFTs: we have all witnessed the cottage industry of value created for entertainment, sports, and media personalities, artists and teams through tokenization of non-fungible content. Today, the media is focused on entertainment and media content being tokenized in the Metaverse. Imagine when entire towns, cities, regions, countries, and superstates are created virtually, with the resulting explosion of content. In other words, we have only begun to see the Metaverse commercialized through NFTs. Are they securities? Are they currencies? Who regulates? Who can purchase? Who can trade? What is protecting us from hackers, terrorists and money-launderers?

Data protection and privacy: as humans spend more and more of their waking (and sometimes sleeping) hours in the Metaverse, who owns the resulting data? Who is protecting your identity? What happens if your information or identity is misappropriated? Who is responsible?

These are just examples of the many conundra emanating from the question of who makes the rules and enforces them. Some say that every legal system modernized to consider the Metaverse. Others back the creation of a new legal system specially designed for the Metaverse. While the Metaverse holds great promise for merchants and investors alike, without a system for design, promulgation, and enforcement of rules, it could be dangerous. For now, the Metaverse has been growing in a virtual regulatory sandbox. How long will this last? Until the first Meta-tragedy that captures public attention? Or will someone or something lead the charge? The crypto world provides a valuable indicator of what happens when rulemaking remains fully decentralized.

Is a Metaverse world far off?

The Metaverse world is here, and that which is existing separately is gradually coming together. Technology and our legal systems are not proficient enough to support this integrated Metaverse just yet, and mountains of investment are standing by to do so, with near-term and long-term upside.

But make no mistake, the Metaverse is here, and its only rival is life itself.

AUTHOR(S):

Louis Lehot

POSTED:

This blog is made available by Foley & Lardner LLP (“Foley” or “the Firm”) for informational purposes only. It is not meant to convey the Firm’s legal position on behalf of any client, nor is it intended to convey specific legal advice. Any opinions expressed in this article do not necessarily reflect the views of Foley & Lardner LLP, its partners, or its clients. Accordingly, do not act upon this information without seeking counsel from a licensed attorney. This blog is not intended to create, and receipt of it does not constitute, an attorney-client relationship. Communicating with Foley through this website by email, blog post, or otherwise, does not create an attorney-client relationship for any legal matter. Therefore, any communication or material you transmit to Foley through this blog, whether by email, blog post or any other manner, will not be treated as confidential or proprietary. The information on this blog is published “AS IS” and is not guaranteed to be complete, accurate, and or up-to-date. Foley makes no representations or warranties of any kind, express or implied, as to the operation or content of the site. Foley expressly disclaims all other guarantees, warranties, conditions and representations of any kind, either express or implied, whether arising under any statute, law, commercial use or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Foley or any of its partners, officers, employees, agents or affiliates be liable, directly or indirectly, under any theory of law (contract, tort, negligence or otherwise), to you or anyone else, for any claims, losses or damages, direct, indirect special, incidental, punitive or consequential, resulting from or occasioned by the creation, use of or reliance on this site (including information and other content) or any third party websites or the information, resources or material accessed through any such websites. In some jurisdictions, the contents of this blog may be considered Attorney Advertising. If applicable, please note that prior results do not guarantee a similar outcome.