An IPO roadshow includes:
- A series of sales presentations by the management team and lead underwriters to potential investors in multiple locations.
- The goal of a roadshow is to raise awareness and weigh interest in buying shares.
- It is customary to have a Rule 134 press release on the first day of the roadshow announcing the launch of the IPO.
- The IPO Roadshow usually lasts two to four weeks and is critical to the success of the IPO.