Key considerations include:
- Do they understand the business?
- Do they get why you are unique? Can they also effectively and passionately sell your business?
- Reputation and Experience.
- How many IPOs have they done in this space? Have they had any failed deals? How would the bank propose to market the deal, and have they “tested the waters” (solicitation of interest prior to a registered public offering)?
- Quality of the Team.
- Is there a personality fit? Who, specifically, is going to be running the process?
- Post IPO Support.
- Do underwriter’s research analysts maintain research coverage?